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NFT Marketing Strategy – Ultimate Guide

img Dmytro Gorbenko Reading time: 25 min
NFT Marketing Strategy – Ultimate Guide

Anyone who wants to become a successful NFT creator must know the ins and outs of promoting and selling their products. To do this successfully, they must first understand why people buy NFTs. And it’s the same reason that people buy art in the real world. There is value in owning art. Just as there are things that make art valuable (its provenance, historical significance, the popularity of the artist, and subject matter), NFTs tend to draw their value from similar factors. The goal of marketing will be trying to communicate this value to potential buyers. Should they buy the NFT because it has been created by a famous artist, it’s in high demand, etc.? 

What’s the NFT market?

Let’s get down to the basics first: 

An NFT (non-fungible token) is a one-of-a-kind digital file that is mostly a digital photo. A famous example is the Bored Ape series. There are unique collectibles deployed on the Ethereum blockchain. 

Bored Apes

Bored Ape NFTs on Opensea

NFTs could be other digital files in other formats, including Video (MP4, WEBM), or audio (MP3, WAV, OGG, etc.).

Fundamentally, they are managed using instructions contained in a smart contract deployed on a blockchain. Smart contracts are like self-executing programs that contain instructions about how the NFTs should be minted, exchanged, or stored. The contract records information about who created it, previous buyers, and past transactions,

Owning an NFT means owning the underlying smart contract that assigns ownership to a given wallet.

The NFT market is the collection of systems, procedures, and infrastructure where parties can engage in the exchange of NFTs. The market size is valued based on the number of NFTs multiplied by their sales price. In 2021, the global non-fungible token market was estimated at $4.6 billion (according to BlueWeave Consulting).

One of the places where the exchange takes place is on an NFT marketplace. This is often an online website where users can explore, collect, and sell their digital products. 

How Can You Create New NFT Art?

Digital art refers to any artistic work that utilizes digital technology for the creation process or presentation. There is a broad category of NFT art that can be created from artistic drawings to photographs. Anything can sell.

The NFT environment is now constituted of ordinary people, professional artists, businesses, graphic designers, photographers, anime creators, celebrities, game creators, and even museums. 

While there is no barrier to entry, it’s important for digital art to be great so people can see the value of owning it. Now there are steps to follow before a digital file on a device becomes a collectible NFT: 

  • Understand the trends for effective NFT sale 

Art undergoes progress and evolution resulting in the emergence of art movements and art styles. For instance, the realism art movement began in 1840 and continued until 1870. Before that was the Romanticism period that preceded the new classical movement, 

The same trends have been observed in the digital art movement. Some popular NFT art trends have included: 

  • Futuristic style
  • Pixelated style
  • Mini art style
  • Anime/Manga
  • 3D rendering

Pixelated art

Pixelated art screenshot from OpenSea

NFT creators can find success by pursuing popular styles and trends with a lot of appeal to the present crop of buyers. 

  • Choose an NFT marketplace

The choice of the NFT marketplace is hugely consequential as it’s a place where potential buyers find NFTs for sale. An NFT platform with a lot of traffic and eyeballs can translate to more NFT sales. 

One of the most popular marketplaces, Open Sea, has more than 1,000,000 registered users with over 121 million monthly visits. But the choice of the platform should not be based on popularity alone. For instance, even the largest marketplace has had major complaints from users such as the lack of adequate multi-chain and cross-chain support. It has suffered vulnerabilities and bugs that exposed NFTs to hackers, allowing them to manipulate prices.

There are more than 10 major alternative marketplaces (NBA Top Shot, Rariable, SuperRare, etc.) with sufficient traffic and great features. Evaluate the suitability of each platform based on transaction fees, permitted royalty fees, NFT wallet compatibility, token standard, and intuitive seller features such as price discovery. 

  • Set up and connect your digital wallet

Many marketplaces have an easy interface with steps that non-tech users can use to deploy their NFTs. One of the crucial steps for NFT creators is creating a digital wallet to interact with the NFT marketplace and the blockchain where the smart contract is hosted. 

The choice of wallet to use will depend on the blockchain protocol. Metamask is primarily utilized for interacting with smart contracts on the Ethereum and BNB blockchains. And it’s the most popular wallet on Opensea., Other wallets include: 

  • Phantom: Solana
  • Core: Avalanche
  • Glow: Solana
  • Kaikas: Klaytn
  • Solflare: Solana

* The marketplace will likely recommend a wallet to use and deployment steps. But research each wallet independently. Store the recovery code securely to avoid losing access to assets. 

  • Start NFT collection

An NFT collection is an assortment of artwork released by the NFT creator (individual artist or group). The collection grows as the artist produces and adds more items.

Some of the largest collections feature thousands of items. For instance, the Bored Ape Yacht Club has over 10,000 unique collectibles, with 6,300 owners consisting of 64% unique buyers. 

Beeple, a graphic artist, has single-handedly published a new digital art every day for the last 13 years. The project is aptly named “Everydays.” His highest-selling NFT was sold for $69 million. 

Why start a collection? 

  • It broadens the earning potential of the creator;
  • Items in a collection can sell for different amounts depending on how good they are;
  • There is a better chance of having an image that can go viral; 
  • It allows for more creative expression; 
  • More people can buy into the collection and talk about it, enhancing its prominence. 

*It’s not necessary to create thousands of NFTs manually. Thousands of NFTs may be generated using computer code

  • Create your own NFT tokens 

After creating and linking a wallet, it may be necessary to add funds utilized to pay for gas fees during the deployment of the smart contract on the blockchain. For instance, Ethereum is required on Opensea. Some platforms offer lazy minting that removes the need to pay for gas fees during minting, as the tokens will be minted at the point of sale. 

  • List your NFT art

Minting the NFT after creating it may take anywhere from 30 minutes to a few hours. Once the contract is live on the blockchain, the next step is listing the art on the marketplace to have a salable NFT. 

The steps may differ depending on the platform. From the profile, select the NFT to sell. There will be two major kinds of sales: fixed-price and timed auctions. 

It’s necessary to set the duration for the sale or the sale may be unlimited meaning that sellers can end the auction when they want. Some platforms may have other specific features, for instance, reserving items for specific buyers or listing bulk items. 

  • Start NFT promotion

Promotion refers to all the steps taken by the seller to communicate the product to the user. The end goal is to create awareness, interest, and willingness to purchase the NFT over other options.

Sellers can take advantage of paid and non-paid NFT marketing tactics. At times, marketing is not even necessary. The art can gain traction on its own, but this rarely happens. Let’s examine different marketing strategies to use:

31 Working NFT Marketing Strategies

After creating the art and smart contract, the next thing is marketing the NFT and getting it out there in front of prospective buyers. Effective promotion is the single most determinant of the success of an NFT project.

There are hundreds of techniques for marketing NFTs. But don’t get lost in the hype. The most crucial thing is to maintain clear and consistent messaging to link the art with certain values or promises in the customer’s mind. 

  • Add utility to your collectibles

NFTs are more than artwork. They can have utility uses. A popular utility usage is voting rights. That’s where NFT holders can participate in the governance of the project as they have a vested interest in the project’s success. 

Another utility usage that’s great for marketing is offering access to exclusive events, or entry into clubs, concerts, or music festivals. For instance, VeeCon NFT ticket holders can attend the Veecon Web3 conference that features keynote speeches on entrepreneurship, innovation, marketing, and pop culture. 

Businesses can attach utility to their collectibles by giving holders access to physical products. For instance, StockX, an online shoe reseller, allows users to buy and trade NFTs tied to physical sneakers. 

  • Affiliate marketing program

Affiliate marketing is a model in which an affiliate, a third party, undertakes the promotion of a product or service and in return, they earn a commission for successful sales. This approach is mainly used to market online products and one of the biggest affiliate programs is Amazon Affiliates. 

But the model can be successfully applied to NFT marketing. They can get compensated for referrals to the NFT website under a cost-per-click model. Affiliates can also earn a commission for successful sales they generate from their referral.

Compensation doesn’t have to be only money based. Affiliates may even be rewarded with NFT art worth a certain amount after accumulating points. 

  • Selecting famous NFT marketplaces

This technique is quite easy to implement for any NFT business. Creators should list their NFTs for sale on popular NFT marketplaces. That’s because these platforms have a lot of traffic. 

Don’t stop at listing the art. Ensure that the collection is highly visible by using keywords in the description and adding appropriate tags for the items in the artwork. The top five marketplaces to target include OpenSea, Rarible. Nifty Gateway, Binance, and Super Rare. 

  • NFT marketing AMA sessions

Ask Me Anything sessions can offer a fun way for creators to interact with potential users. It requires going live on social media channels such as Twitter, YouTube, Facebook, or Instagram. Creators can also take advantage of story question stickers for offline AMA sessions. 

Answering all user questions can help alleviate fears that the project may be a scam. The project team can better explain their motivation and the value of owning their NFT. 

  • Collaboration with other creators

Collaborating with other creators is one of the best NFT promotion techniques. It’s a legit way to build social capital. 

While collabs are instrumental in all project stages, they are invaluable during the pre-sale stage for new projects that want to create a list of NFT collectors. Now, collabs can happen in two main ways: 

  • A classic collaboration: The collaboration is often between a new project and an older more successful collection. Users get the chance to participate in a giveaway after completing certain tasks. The new project may offer certain incentives for the NFT owner of the other project. 
  • Offering whitelist spots: With whitelisting, the project offers community members a guaranteed spot to mint the NFT before its official sale or public minting. 

The best way to secure collaborations is to get in touch with the founders of another project. So, research some of the more established NFT communities. Check their website for collab forms. Follow the projects on Twitter and join their Discord channels.

Projects can also get help from collab managers. They are people who help with submitting proposals for other projects. Founders can even establish relationships in-person at crypto conferences

  • Implementation of CRO strategies

CRO refers to conversion rate optimization strategies. These are techniques that try to boost the number of website visitors converted into customers. It’s a continuous program that relies on improving the current set of marketing materials and NFT marketing channels. Some of the things to consider doing include: 

  • Analyze the NFT website to find obstacles that reduce conversion, for instance, lack of a clear CTA, mobile unfriendliness, slow loading pages, and lack of social proof; 
  • Determine how users interact with the website, for instance, by using heat maps and Google Analytics Data; 
  • Carry out necessary improvements to elevate frictions in the customer’s journey and sales funnel; 
  • Conduct tests and collect data, for instance, A/B tests to gauge the conversion performance of different website elements. 
  • Cross-marketing strategies 

Cross-marketing is a technique in which NFT creators partner to promote each other’s collections. They can also decide to work on a joint project. Cross-marketing can also involve non-NFT companies. For instance, Tiffany & Co’s launched an NFT collection with CryptoPunks that allowed their clients to turn their collectibles into real-life pieces of jewelry. Maintain active connections with other creators through social channels. Talk to them about promoting some of their collections and ask them to return the favor. 

  • Reward your biggest supporters

Behind every successful NFT project is a thriving community of active NFT fans. These are the people that will champion the collection to their friends, showcase their NFT art on their socials, and spread the word without any compensation.

Maintaining the community is a crucial element of building a sustainable brand. Recognize active members for their contributions. There are many ways to do this, including offering exclusive content, airdrops, Whitelist spots for new collections, discounts, or early access. 

  • Banners for NFT marketing

The NFT banner is the image the project will use as its profile header on Twitter, Facebook, OpenSea, and other marketplaces. It’s bound to be the first thing that users will interact with when they come across the project. 

A cool banner may even attract a lot of attention. If it’s neatly and professionally done, it can even build trust. The banner also needs to be memorable for the project to stand out in the highly competitive space. 

Designing a great banner doesn’t have to take a sizable chunk of the budget. Consider getting help from graphic designers on Fiverr. 

  •  Become a collector

NFT creators should also become collectors and buyers. They should subsequently show off their NFTs collections on the marketplace or their websites.

What value does this bring? For one, it can be a great way to establish rapport with potential buyers who may have similar interests. Unlike the new wave of speculators that have flooded the market, it may be a great way for creators to show that it’s not all about the money. Having a respectable collection can also help build trust in a new project. It can indirectly spread awareness when people are interested in finding out who owns the collection. 

  • Promotion of your NFT blog

The NFT project will need somewhere to live. That’s why it makes sense to create a website. But the website should not just consist of a few pages describing the team or project goal. It can have a blog section filled with posts revolving around the NFT community. 

Focusing on trending topics and organic keywords can help build up traffic. Occasionally, you can promote your NFT collection in the posts. 

The blog doesn’t necessarily have to be text-based. Many creators go on to create YouTube channels where they discuss NFT topics. They can draw examples from their experience, for instance, sharing how they marketed or created their NFT collections. 

  • Make your NFT useful

We’ve covered how to make an NFT useful by adding a utility use such as:

  • Voting and governance;
  • Physical items;
  • Event access.

Other ways to make the NFT useful include:

  • Offering holders the opportunity to join exclusive membership channels on Discord and other platforms.
  • Giving users the ability to breed two NFTs to create a new NFT. This is popularly used by CryptoKitties.
  • Providing the capability to merge two NFTs to create a new and rare NFT with a higher value; 
  • Permitting fractional ownership so that more than one user can own fractions of the NFT. 

Projects can permit the burning of NFTs to reduce the supply and prop up the price. Others can permit staking where much like tokens, NFTs can become yield bearings. This technique is used for projects where users may need to borrow NFTs to participate in games. 

Creators can similarly think of creative ways to make their NFTs more useful to holders. 

  • Advertisement campaigns

Advertising is an effective way to market a new NFT collection. Creators can leverage various ad methods, including:

  • Paid search advertising: Promoting the NFT on search engines such as Google; 
  • Social media marketing: Using paid ad campaigns or promoting well-performing organic posts; 
  • Display advertising: Placing banner ads on publisher websites;
  • Native advertising: Sponsoring paid content made to match the look, feel, and function of where the ad appears so that it’s almost indistinguishable from other content. 

To boost the effectiveness of advertising campaigns, advertisers should incorporate advertising techniques in their ads. Some of the best NFT advertising techniques include featuring endorsements, social proof, animation and motion graphics, storytelling, influencers, and color psychology. 

  • Create informative videos 

Becoming a crypto influencer is a good way to build a following and establish a community. Later, when launching a project, there will be many people who will be interested. In fact, many famous YouTubers in the crypto space have gone on to launch their NFT collections. For instance, Sheldon Evans put out a tweet saying that their project BLOOM was officially the first NTF collection on the Ethereum proof-of-stake chain. His YouTube channel has more than 731,000 followers. 

Bloom NFT Collection

Bloom NFT project Bio on Twitter

  • Develop an attention-catching teaser for your NFT project

NFT projects can take advantage of teaser videos the same way that movies use trailers that offer sneak peeks of big scenes to build up excitement.

While some projects have gone as far as developing full-motion trailers with actors and cinematic action, a simpler ad may work.

Start by developing a storyline and design theme. Showcase the items in the collection with a bit of dramatic music and overlay text that describes the unique features. The video doesn’t have to be long. Even a 10 to 30-second video may be okay.

Post the video on YouTube and other social media channels. Encourage people to share it, offer incentives, or promote it with a paid campaign. 

APOCALYPTIC APES NFT Teaser Video

  • Develop an NFT roadmap

Developing a project roadmap is a great way to understand what is required to make the project a success. It makes the planning process much easier as it highlights upcoming events and crucial milestones for the project. 

Sharing the roadmap with potential collectors informs them of where the project is headed and can encourage their participation if exciting progress lies ahead. 

Cool cats roadmap

Credits Cool Cats: RoadMap

  • Use email marketing

With email marketing, the first crucial stage is building a subscriber list. During the email capture and opt-in process, make sure that users are okay with receiving marketing emails. 

Wondering how to build a subscriber base? 

  • Create a signup box on the website and place it on pages with the most visits; 
  • Share the sign-up link on social media platforms; 
  • Incentivize users to subscribe by running free giveaways. 

The next important part is sending emails. Determine the right frequency, for instance, sending weekly emails instead of daily emails that may come off as a bother. 

Offer a mix of content, and occasionally, advertise discounts, new collections, Whitelist spots, etc. 

  • Participate in pertinent discussions on NFT and blockchain technology

There’s a lot of value riding on the NFT creator. An indirect marketing strategy to use is trying to establish an authoritative position in the NFT world. For instance, NFT artists can chip in into conversations surrounding NFT and blockchain technology. These conversations may be happening across the web in webinars, discussion threads, Twitter spaces, etc. 

People will want to find out more about knowledgeable figures and they may end up stumbling on the creator’s projects.

  • Feedback sessions

Many projects have hosted live user feedback sessions on Twitter spaces. They are a great way to connect with collectors and investors. 

People can share what they like and don’t like, and things that they hope to see in the future from the project.

Build a following first so that the live session can be promoted to followers and garner sufficient attendance. 

  • Get featured in a newsletter

Email newsletters have become an invaluable tool in the crypto space by delivering news, updates, and tips straight to subscribers’ inboxes. Some of the top newsletters have included Unbnakd, NFT Lately, TokenDaily, Coin Snacks, Bitcolumnist, Off the Chain, and more. 

NFT Lately Newsletter

NFT Lately Newsletter, Screen of Homepage

The newsletters employ different monetization strategies including featuring paid articles and advertisements. So, one way to get featured is by paying for an ad spot. But if the project is particularly newsworthy or has an upcoming airdrop, it can get featured in the newsletter for free.

  • Use guest posting

Guest posting can offer double-fold benefits for projects with brand-new sites. The marketing technique simply involves posting an article on another website. There will be a link back to the project website from the guest post. This can allow readers to click and get redirected. It can even translate into SEO benefits, as Google views each backlink as a vote of confidence.

A simple way to find guest blogging opportunities is to use search phrases, such as, “NFT write for us, NTF blogging guidelines, or NFT guest post.” 

  •  Include your release in the NFT calendar

An NFT calendar keeps track of upcoming events in the NFT space such as new project releases, airdrops, and even in-person events. Some popular calendars with the most visits include: 

Just list the NFT drop event on the calendars by submitting it often for free. It will become visible to NFT enthusiasts and collectors that visit the sites looking for new collections and exciting launches.

NFT Calendar

Submitting a new event on NFTCalendar.io 

  •  Use marketing with influencers

Influencer marketing is an awesome and quick way to get the word out about the project and build hype. Blockchain influencers have audiences that trust their intuition, judgment, and recommendations.

It’s ideal to work with influencers in NFT circles as the products will organically fit with their talking points. The promotion will be natural versus working with an influencer in any other space. 

They should not come across as if they are trying to force the message on their audience as it will be detrimental to their brand and your results too. 

  •  List your upcoming project on rarity.tools or howrare.is

Thousands of people use rarity.tools and howrare.is to research NFT rarity. In the art world and with NFTs, the rarer the art, the higher value it can get. The websites will score the rarity of the entire artwork and the elements contained in the artwork. 

Getting listed often involves contacting the website teams. Once the art is featured, it may be discovered by potential collectors trying to find rare collections. That doesn’t mean that the price should be too high. There are many people looking for a good deal on rare NFT art, and this is the group to target. 

  •  NFT airdrops

An airdrop is sending NFTs to addresses as opposed to people purchasing or minting them on their own. It’s a popular practice in web3 and a marketing strategy utilized by new NFT projects to create hype and buzz around the project. 

NFT artists can list their upcoming airdrops on calendars to build interest and offer drops during collaborations with other communities. 

Releasing airdrops can serve you well into the future. Many projects continuously use airdrops to reward their community members, for being active on their Discord channels or holding to their tokens even when the value rises. 

  • Organize a giveaway

NFT giveaways are great for two reasons. First, they are great at creating hype. Now, people love free stuff. It’s the thing they will tell their friends about. And once more people start talking about the project and checking it out, it boosts the value of the rest of the collection. Giveaways for high-quality projects even tend to go viral on their own.

But don’t overdo it. People assign less value to things they get for free even if they are really great. 

  •  Press release

Writing a press release is a great way of getting the word out about a new project quickly and with little effort. But you need to do something newsworthy, or else the release will fail to garner any attention.

It must be syndicated and distributed to news websites. But not all sites will do. They should be oriented towards financial news with readers who can potentially become investors in the project. 

  • Promote your NFTs via online forums

An online forum or message board doesn’t offer the ideal sort of place to freely market products. In fact, any form of blatant advertising may be frowned upon as spam. The right way to use relevant online community forums for promoting NFTs is to be part of the discussion. Make regular contributions to discussions and have a well-setup profile in case people want to reach out or see what you do. There are many niche forums creators and collectors can join, including the Qoska, Forum NFT, BeerMoney, Daz 3D, and others. 

  •  Push notification

Push notifications are clickable pop-up messages that appear on a mobile or desktop device. They are either sent by mobile apps installed from the app store, or from a website. 

NFT creators can set up their websites to send push notifications directly to the user’s device. They will need to opt-in to receive NFT marketing messages once they visit your site. 

It’s a great way to send updates on new collections, discounts, airdrops, and other news. You can re-engage users even if they are not actively browsing your site. 

  • Social media promotion

Running a promotion on social media is a great way to reach new NFT audiences faster than you can achieve when building a community organically. 

For increased exposure, it’s necessary to pay for advertising. The more you can spend, the more exposure you can get. But it’s even possible to spend less than $100 per week for access to thousands of new followers. 

The way that NFT brands approach social media promotion is not driving the hard sale. Rather, promoting organic posts that have performed well, showcasing items from the collection, or sharing project updates.

Take note of themed social media accounts that can offer additional promotional options. 

  • Target blockchain advertising networks

A cryptocurrency advertising network connects potential advertisers with publishers in the crypto space. It provides greater exposure to the right audiences versus using regular ad networks that may offer placements on other publications where the audience may not be into Web3.

Some top NFT ad networks to consider include Coinzilla, Bitmedia, Adshares, and CoinTraffic. 

Create a Strong Community to Support Your Project

How to build an NFT community

The first step in building a community is deciding where it will live. Twitter and Discord are the major places where conversations and interactions on NFTs take place. Instagram is also a strong contender as it draws its strength from its image-sharing and discovery capabilities. 

There are different strategies for building a community on each platform. On Twitter and Instagram, it’s all about trying to gain followers for the project. Eventually, these followers should be encouraged to join the Discord community.

Because the conversations are real-time, Discord serves as the core community for most projects. That’s where people can interact much better, get their questions answered fast, and connect with the project creators. 

The platform has a stronger focus on community features such as a welcome screen, announcement channels, direct community updates, and voice, text, and video chat support. 

Target the NFT community

How should NFT artists target their community? Well, it is perilous to come off as being too sales oriented. Instead, the best community leaders are enthusiastic and passionate about their projects. They translate this passion by becoming valuable sources of information. For instance, on Twitter, this can entail seeking out answers and providing replies. It can lead to people discovering that you have an NFT collection. 

The other thing is providing value and posts people can react to. It doesn’t necessarily have to be advice. It can be attractive content such as a behind-the-scenes look at the creation of the NFTs. Or, generally talking about upcoming ideas, future collaborations, or trajectories the project could take.

Create hype around your NFT project

Part of retaining a community is having interesting things to say or do. Otherwise, the hype around the project may quickly die down, and people may focus on newer and more exciting projects. So, how can you create and sustain the hype and momentum? How can you keep things interesting? 

Well, keep an eye out for what’s currently hot in the NFT industry. This tends to change a lot as the space is still actively growing. It’s paramount to respond and move fast as you keep creating. Keep people interested and curious about what’s coming next, so much so that it will spike the Fear of Missing Out (FOMO). 

While keeping up with new releases, find other interesting things to do like collaborating with new creators and cross-promoting their upcoming NFT drops. The community should be constantly buzzing and engaged or else you risk it dying down. 

Benefits of Hiring an NFT Marketing Agency

You may be skeptical about hiring NFT marketing agencies. They have not created the product, so they may not passionately market it as you will. You may question their priorities as they will be working simultaneously with other clients. 

However, there is enormous value in getting bespoke NFT marketing services. For one, it may take a lot of time, even several years to know how to effectively market NFTs. But an agency provides the know-how and experience right out of the bat. 

The company may have greater access to the industry and the right connections having worked on previous campaigns. For instance, they may have contacts with industry blogs that allow guest posting. The agency may know the most effective collab managers or the best artists that can help with the banner. 

Even if you’re assembling your internal team, you can achieve great synergy by working with another team with experience, industry connections, and know-how of innovative NFT marketing strategies. 

Search Engine Optimization (SEO) & NFT Marketing

SEO or search engine optimization is a marketing method that could improve the quality and quantity of the audience coming to an NFT website from search engines. It can increase brand awareness, attract a targeted audience, and build credibility and trust.

Undertaking SEO for NFT marketing is even possible without having to spend any money if you take on the role of optimizing your website by yourself. 

What You Need for Effective SEO

Effective SEO is geared at achieving long-term first-page ranking for organic keywords that the website wants to target. To get there, you’ll need to start with a data-driven SEO strategy that seeks to cover three main areas: 

  • Uncovering which SEO opportunities exist for the NFT project, for instance, by conducting a detailed audit; 
  • Figuring out how to optimize existing opportunities and going after new opportunities with content and other strategies;
  • Continuously improving rankings for existing keywords and retaining the first-page positions. 

Incorporating a data-driven strategy helped our team to achieve a 6-fold increase in traffic during a 9-month cooperation with a crypto exchange as highlighted by this case study

What does SEO for NFT consist of?

SEO for NFT will mainly consist of executing two forms of SEO: 

  • On-page SEO: This entails optimizing the website in terms of content and technical aspects, for instance, page speed, structured data, sitemaps, etc. Before creating the content, it’s necessary to identify popular search terms associated with the NFT project. The terms get featured in the content to help promote discovery and ranking on search engines. 
  • Off-page SEO: It involves doing things off the site to increase the website’s chances of getting featured prominently on search engine rankings. The goal is to improve its popularity, relevance, trustworthiness, and authority. One of the top techniques is to secure backlinks from reputable websites. Marketing the website on social media spurs more conversations about the project increasing the brand mentions, which sends stronger social signals to search engines. 

Hire an SEO company or set up a team yourself?

So, should you hire an SEO firm, put together an in-house team, or do the work yourself? Well, the choice boils down to budget and convenience. If you can budget more than $1,500 a month for SEO purposes, then it’s possible to delegate the work to an agency. What’s more, if the nature of the work is technical and you need to get started quickly, going the agency route makes perfect sense.

Putting together an in-house team can require a larger budget, as you may need to hire more than one person. The average salary of an SEO specialist in the US is up to $62,000 per year. 

It’s possible to do the work yourself. But is your time worth more than the money you’d spend hiring an agency? Plus, you’ll need to determine the scope of work to be done and strategies to use which may require some prior SEO know-how. 

Use a data-driven approach to build an SEO budget

You need to take a data-driven approach by working with the end in mind. For instance, you should know that it will take an X number of articles and website pages to sufficiently cover the main target keywords. It’s important to find out the technical aspects of the site that need optimization, for instance, how fast your site needs to be in relation to the industry standards. 

Now, the data of the results that you can get is freely available. You only need to analyze the competition and organic search leaders looking for keywords, ranking pages, and their site performance metrics.

You’ll need to carefully think about the content to create or how many backlinks you need to generate with guest posting. This data-driven approach reveals the amount of work to be done, making budgeting easier. 

Benefits of hiring an outstaff SEO team

SEO requires a dedicated team committed to a project’s success. That’s why outstaffing may be the best route to go when contracting someone outside the organization to perform SEO duties. 

Under this model, your company obtains personalized attention from outstaffed employees. Essentially, it’s like employing someone outside the company, the only difference is that the agency will be responsible for the pay, providing benefits, overseeing the work, and other duties. 

An outstaffed team can provide the following benefits: 

  • It saves time and reduces the overhead of maintaining an in-house team.
  • You can get access to world-class talent from lower-cost outsourcing regions like Eastern Europe. You can save as much as 50%. 
  • You get the chance to work with a full team of experts versus just hiring one person in-house to handle the SEO work.
  • There is greater flexibility when you want to end the contract. 
  • Outstaffed teams can bring SEO results having worked on numerous projects before. 
  • The team will be dedicated as their compensation may be tied to the project’s success. 

Conclusion

Promotion, promotion, and promotion! That’s the only way to get the word out about a new NFT collection and to build sales. And there are dozens of top NFT marketing strategies to use, from building a community, social media promotion, listing drops in a calendar, distributing press releases, and more. 

The task of marketing needs a dedicated individual or team, as there is a lot to do to generate awareness and communicate the value the project provides. That’s why it makes sense to work with an experienced NFT marketing agency like CryptoSEO. You’ll get the specialized help you need following proven techniques that have brought success to other projects. 

FAQ

How to market your NFT collections?

A simple five-step process that can be leveraged to effectively market an NFT collection entails:

1: Establishing an NFT community and being available for chats and interactions; 

 2: Marketing the NFT art on social media by using free promotional techniques and paid ads/posts. 

3: Creating awareness in the NFT niche by getting featured in calendars, industry news sources, newsletters, and related blog pages through guest posting.

4: Establishing collaborations with other projects by holding giveaways for their members with rewards such as Whitelist spots and airdrops. 

5: Getting the word out about the project with paid advertising campaigns with conversion or awareness goals. Also, accompany the launch with a press release and do something newsworthy. 

How to become an NFT investor?

An investor can be a collector or buyer. Getting started is quite easy. Open an account with a reputable marketplace. Connect the wallet to start shopping. Make sure that there are enough funds for the purchase. After purchasing the collectibles, store them and wait for their value to increase. The selling price should sufficiently cater to the gas fees while leaving a profit. 

Is the NFT market crashing?

The NFT market went through a rough patch in 2o22. According to Dune Analytics, trading volumes dropped from a peak of $17 billion at the beginning of the year to $470million by September 2022. The average value of a transaction has decreased in the year, for instance, falling from $3,894 to $293 in May 2022. Sales on the top NFT marketplace, OpenSea, have since declined through the year, falling for five consecutive months by September. Now, this has not been an isolated event. Cryptocurrencies have experienced a similar dip. The market has suffered a hit but has not been completely wiped out. 

Is the NFT market unstable?

As with cryptocurrencies, NFT prices remain highly volatile. For instance, while prices sharply rose in 2021 due to their increased popularity, there was a major decline in 2022. It’s worth noting that the market is still new and subject to a lot of speculation. 

How big is the NFT market?

The NFT market size was estimated at USD 4.36 billion in 2021. BlueWeave forecasted that it would grow through 2028 at a growth rate of 23.9%. However, the market shrunk in the second and third quarters of 2022, with the trading volume falling under $500 million in September 2022. 

How to enter the NFT market?

Anyone can enter the NFT market as a creator or collector. Becoming a creator entails minting content that can include graphical art, music, videos, and even 3D objects on a blockchain. There are many techniques for minting collectibles. But the zero-code way is through a marketplace. It will offer steps and an account that can be used to manage assets. Creators must submit content that they fully own and avoid a copymint that will be moderated by the marketplaces. 

How to market NFT on Twitter?

The NFT community has rallied behind Twitter as the best choice for holding NFT discussions. It’s the hub for all things NFT. So, it makes perfect sense to market on the platform. Start by creating a Twitter profile for the project. Create an awesome profile header, and for the profile picture, choose a logo, or item from the collection. The Twitter bio matters a lot. Describe what the project is about and leave a link to the Discord community or website. Use popular hashtags when publishing posts, for instance, #NFTGiveaway, #Airdrops, #Ancientdrop, etc. The next bit is gaining followers organically. Consider hosting live sessions such as AMA sessions. 

How to market your NFT on OpenSea?

OpenSea serves purely as an NFT art marketplace versus a discovery platform. Still, there are ways to increase the visibility of the project on the platform as it provides NFT exclusive features. Provide a comprehensive description that communicates the value that the collection can bring to the collector. Pick the right category. Build a following outside the platform by having a website, Discord community, and Twitter page. 

What is NFT in the stock market?

NFT is not a stock market concept. That’s because the stock market deals with the shares of publicly traded companies. The purchase and selling of non-fungible products take place in a special marketplace. Users can utilize fiat money or tokens issued by the blockchain platform. NFT stocks do exist. And they belong to companies undertaking NFT-related activities. Some companies with stocks categorized as NFT stocks include Dolphin Entertainment, Funko Inc, and Takung Art. 

How to price your NFT art?

Sellers, founders, or creators are responsible for setting the price of items in their catalogs during minting. The price may be fixed or determined during auction sales with bidding. Now, the goal is to set the right price as choosing a high price may not result in any sales. Start by determining the costs for minting the token and take into account platform and marketing fees. The fewer copies, the rarer the NFT is, and this can drive up the price. Sellers can reference the selling price of similar collections as they can indicate what collectors may be willing to pay. 

How to boost the value of your NFT art?

Don’t engage in dubious schemes to raise the value, which involves setting up fake accounts and purchasing the NFTs, and listing them on secondary markets at higher prices. Instead, leverage organic ways to increase the NFT value. For instance, invest in producing high-quality art that attracts attention. Add rarity by producing very few copies. Introduce a utility or function that makes the NFT valuable for voting, acquiring physical items, event tickets, etc. Build a community of followers – creators with more followers will have a higher demand for their art. Similarly, look into ways of becoming more famous and promoting the art to more people. 

How to sell NFT art?

To sell NFT art, find a marketplace to list the collection. Don’t forget to list on an NFT discovery platform. The NFT platforms focus on making it easier for enthusiasts to stay up to date with new drops, design trends, and more happenings. Some NFT platforms allow users to explore the market using visual search tools instead of text. 

How to sell an NFT art collection?

Start a collection by minting new items and adding them to the collection. Choose a pricing strategy: Fixed Price or Time Auction. Undertake the promotion of the art collection by rallying a community behind the project. Take advantage of other marketing methods like adding upcoming drops to a calendar, running giveaways, collaborating, etc. 

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